WE DIG ROOTS!
WITH A HILLTOP VIEW OF BEAUTIFUL STELLENBOSCH, WE CRAFT SNACKS THAT REFLECT OUR LOVE FOR THE PLACE WE CALL HOME.
We live by an undying optimism, choosing to cherish (and chew on) what’s good. We believe South Africans deserve a healthy, environmentally-conscious snack to complement every braai and ball game.
That’s why we’ve carefully thought through every step of the process – from root to table.
Crafting the ideal crispy snack requires holistic thinking; mindfulness at every stage of the process. It takes a community to pull this off – and that’s the part we love most.
A COMMUNITY OF GROWERS
It all starts with the soil and we’ve also come up with a way to empower workers from surrounding farms. Our community-growers’ initiative emerged out of a vision to encourage a sustainable culture in local communities.
Rootstock provides farm workers with sweet potato shoots and the knowledge needed for a bountiful harvest. A local farmer provides land, equipment and water for irrigation. All of this has enabled these farm workers to grow their own, top-quality sweet potatoes.
Come harvest time, we buy the fruit of their labour at market-related prices. The unexpected upshot of this initiative is that the farm workers now manage their own thriving vegetable garden which feeds and nourishes their families and community.
For our beetroot, carrot and potatoes we work with commercial farmers who adhere to Global and EuropGap farming practices.
KEEP IT LOCAL, KEEP IT SEASONAL
Good farming takes an understanding of nature and the seasons. We try to keep things as simple and natural as we can, in order to get the freshest and tastiest vegetables from the earth.
Which is why we stick to a “local and seasonal” policy: if it’s not locally available, we wait until it’s back in season.
As simple as that.
CRAFTING THE CRISP
Ours is a hands-on process. We trim, wash and sort vegetables by hand. We fry our crisps in small batches, before letting them slow-dry. This locks in the natural flavour.
Once good and crunchy, our crisps are seasoned by experienced hands. It’s the extra effort that helps us get the flavour balance just right.
The Rootstock journey began with the original Rootstock Seasonal Vegetable Crisps. But we weren’t going to stop there.
We’re always coming up with new and innovative snack ideas. Today we’re proud to offer a whole range of delicious snacks – all made with the same love and care.
Hence, we keep experimenting with interesting new options.